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Showing posts from September, 2020

Ch. 3 Ethics and Social Responsibility

  HP is one of the UW’s main technology suppliers, and the company has many sustainability initiatives. Sustainability is firmly integrated into the company’s product design process, which aims to decrease the environmental impact of products across their life cycles. HP is part of CDP’s Climate Supplier A List for its exemplary efforts to reduce greenhouse gas emissions in 2015.

Ch. 2 - Strategic Planning for Competitive Advantage

  Strengths ·         Leadership position ·         Product innovation ·         Brand equity ·         Strong portfolio of computing products Weaknesses ·         Declining PC market ·         Growing operational costs Opportunities ·         Diversification ·         Marketing and customer engagement Threats ·         Competition ·         Regulatory pressures ·         Rising costs of raw materials and labor

Ch. 1 - Overview of Marketing

  The HP Way HP was founded by Bill Hewlett and Dave Packard in 1939. Their first product was an audio oscillator and one of their first customers Walt Disney. We earn customer respect and loyalty by consistently providing the highest quality and value. We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives