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Ch. 2 - Strategic Planning for Competitive Advantage

 

Strengths

·        Leadership position

·        Product innovation

·        Brand equity

·        Strong portfolio of computing products

Weaknesses

·        Declining PC market

·        Growing operational costs

Opportunities

·        Diversification

·        Marketing and customer engagement

Threats

·        Competition

·        Regulatory pressures

·        Rising costs of raw materials and labor

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