Ch. 4 - The Marketing Environment

Target Audience

Full gaming community, including pro-players, live tournament crowds and online viewers/fans.

Strategy

Enable OMEN by HP to make a real statement and impact at Gamescom, but in a sustainable way, which would build long-term credibility with gamers.

Comments

Ch. 16 - Promotional Planning for Competitive Advantage

HP has competitive advantages in the areas of IT systems, power and cooling, security, management, virtualization, and automation, compounded by a global reach, intellectual property portfolio, and R&D capabilities

Ch. 6 - Consumer Decision Making

HP Omen laptops can meet those needs because they feature the latest graphics cards, including the NVIDIA GeForce RTX and GTX. They also incorporate CPU and GPU chips like Intel Core i5, i7, and i9 for increased processing power. That allows the laptops to run software that utilizes large da tabases or processes video.

Ch. 14 - Retailing

The HP-OMEN is best retailed with a combination of e-commerce platforms, including HP own website, that of its retail partners and Amazon; select brick-and-mortar third-party specialty retailers and luxury department stores; and HP own international boutiques.

HP OMEN

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